July 05, 2017

10th Anniversary Edition

This week marks the 10th anniversary of The Ad Contrarian blog.

I can't think of a more interesting time to have been writing about the ad industry. I've had a few favorite story lines -- marketers' detachment from reality; brand babble; the devaluation of creativity; the unhealthy consolidation of the agency industry; the foolish disregard for the most valuable consumer group in history.

But the biggest ad story of this decade is undoubtedly the story of online advertising. It has gone from infancy to pimply-faced adolescence in the last decade. And like all adolescents it is annoying, stupid, and stinky.

One can't help but marvel at how our industry was presented with such an extraordinary opportunity and has managed to fuck it up it so thoroughly.

The marketing industry has hijacked the web. It has become a relentless 24-hour marketing machine. Online advertising has been an integral factor in many of today's most dispiriting realities -- the degradation of journalism, fake news, industry corruption and fraud.

In the past ten years online advertising has gone from a minor annoyance to major menace (this is the subject of a book I'm working on.) It is not simply a pesky nuisance; through the twin agencies of tracking and ad tech it has become a danger to democratic societies.

It's been a fascinating decade -- but frankly hard to watch for someone who has derived substantial pleasure and prosperity from advertising.

I don't believe much in legacies, especially in an industry that doesn't even bother to bury its dead. But if I did, I'd hope that this blog would be seen as contributing to the story of how an industry went so far off the rails so quickly.

What a stroke of luck to have been inadvertently chronicling the whole thing. I know it's unseemly to derive amusement from the decline of an industry, but I have to admit I've had a blast for ten years.

Despite the foolishness of our aristocratic "leaders," there are many wonderful people in advertising and I've been fortunate to get to know many of them. This blog has allowed me to become friends, even if just 'virtually,' with great people all over the world.

It has also permitted me to share some of my immoderate views with tens of thousands of others. No matter how wantonly we have endeavored to screwed it up, the web really is a remarkable connection device.

It is not hyperbole to say that some of the people I like best in the world I've met as a result of this blog.

Thanks for reading this thing. I hope it has been of value to you -- if not illuminating, at least thought-provoking.

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