July 05, 2012

How Many Cognitive Anthropologists Does It Take To Make A TV Spot?

I know, I know... I'm supposed to be on blog sabbatical. But I came across this and it's just too good to pass up.

CP+B just broke 2 new TV spots for Applebee's. This post is not about the spots. It's about the credits for the spots. Apparently it took more people to create this thing than Gone With The Wind. Below are the credits for the two spots. (If you think I'm making this up, here's the proof.)
  • Worldwide Chief Creative Officer: Rob Reilly
  • VPs, Executive Creative Directors: Steve Babcock, Mark Taylor
  • VP, Creative Director: Allen Richardson
  • Creative Directors: Dave Swartz, Scott MacGregor
  • Associate Creative Directors: Rich Ford, Brandt Lewis
  • Senior Art Director: David Gonsalves
  • Integrated Head of Video: Chad Hopenwasser
  • Senior Integrated Producer: Aaron Kovan
  • Integrated Producer: Annie Turlay
  • Food Shoot Production Company: MJZ
  • Food Shoot Director: Irv Blitz
  • Executive Producer: Franny Freiberger
  • Production Supervisor: Sabrina Mossberg
  • Live-Action Production Company: Moxie Pictures
  • Live-Action Director: Jared Hess
  • Executive Producers: Robert Fernandez, Lizzie Schwartz
  • Head of Production, Producer: Roger Zorovich
  • Line Producer: Laura Heflin
  • Director of Photography: Dariusz Wolskio
  • Postproduction: Plus Productions
  • VP, Executive Producer: Idalia Deshon
  • Integrated Producer: Andrea Krichevsky
  • Editor: Logan Hefflefinger
  • Assistant Editors: Chancler Haynes, Chadwick Schultz
  • VFX Artist: Adam Nix
  • Finishing Company: Method Studios
  • Executive Producer: Robert Owens
  • Music Company: JSM
  • Executive Integrated Music Producer: Bill Meadows
  • Composers, Arrangers: Joel Simon, Jordan Lieb
  • Sound Design, Mix Company: Lime Studios
  • Sound Designer: Sam Casas
  • Assistant Sound Designer: Matthew Miller
  • Animation Company: Buck
  • Visual Effects Company: Method Studios
  • Visual Effects Editor: Claus Hansen
  • Assistant Visual Effects Editor: Krysten Richardson
  • Visual Effects Producer: Colin Clarry
  • EVP, Group Account Director: Danielle Whalen
  • VP, Account Director: Scott Sibley
  • Content Management Supervisor: Ted Morse
  • Content Supervisor: Greg Paige
  • Content Manager: Derek Effinger
  • Assistant Content Manager: Alex Kirk
  • Business Affairs: Lisa Gillies
  • Talent Consultant: Michelle Thompson
  • Cognitive Anthropologists: Andrew Teagle, Kaylin Goldstein, Amelia Hall
  • Traffic Manager: Megan O'Rourke
The gig had seven Creative Directors and four Content Managers. Hard to see how they scraped by with only three Cognitive Anthropologists.


Peter said...

I was going to say it doesn't take any ... they wouldn't have a clue how to make a TV spot. Glad you took a break to share this.

The Honourable Husband said...

"Cognitive Anthropologist", I believe, is the CP+B term for account planner.    I like this term.  It  focuses the planner on what he or she is actually supposed to do.   IN the sidebar, Bob, you quote yourself saying that creative people make the ads, and everyone else makes the arrangements.   Understanding what makes people tick is one of the most important "arrangements" one can make.

Mike Peterson said...

And zero copywriters. Apparently.

Chris Seiger said...

I was wondering if this was going to be a post about why those two ads sucked. And apparently it is.

Tedel said...

Ha, ha, ha... You have no mercy, Bob.

Kevinendres said...

Apparently there was no copy since there's no credit to Copywriter.

baumer said...

Where's the damn caterer? 

Rob Hatfield said...

I guess too many cooks not only spoil the broth, they make it stupid.

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