People think I hate the internet. I don't.
What I hate is bullshit. And among the world's leading bullshit artists for the past decade have been internet advertising hustlers.
Most people don't seem to appreciate the point I often make that although the web may be a hugely successful and influential force in our lives, web advertising has thus far been a big disappointment.
I also seem to have a hard time communicating that there is a difference between social media and social media marketing. That simply because Facebook has 600 zillion members doesn't necessarily make it an effective advertising medium (unless, of course, you believe that a click-through rate of 2 in 10,000 is a great marketing opportunity.)
While I am deeply skeptical of web advertising, I am often blown away by the web itself. Yesterday was a good example.
I sometimes like to check and see who is tweeting about this blog. Yesterday evening I did so and here's what I found. At the time I checked, the 5 most recent tweets about yesterday's post had originated from:
- Jakarta, Indonesia
- Sao Paolo, Brazil
- Barcelona, Spain
- Orange County, California
- Brussels, Belgium